Food-Hotel - Brochure

in association with the
GOOD FOOD & WINE SHOW
14 – 17 November 2002
at the
Sandton Convention Centre

Last held in 2000, the exhibition attracted international visitors from around the world including: Australia, Belgium, Franc, Germany, India, Italy, the Netherlands, Norway, Russia, Singapore, Turkey, U.A.E., the United Kingdom and U.S.A.

· 82% of the 5 609 visitors said they would attend the next show.
· 82% were from the private sector.
· 71% said they had purchasing power.

The main business activities of visitors to Food & Hotel Africa 2000:
Hotel and catering 38%
Liquor 16%
Food retail 12%
Wholesaler 11%
Canteens/hospitals 8%
Bakery 4%
Other 11%
Promotional programme

A dynamic multimedia marketing campaign will ensure that the target audience is reached. All the relevant media will be utilised to maximise exposure and create awareness: Direct mail · Trade press · Daily press · Electronic and outdoor media · Features and editorials · Pre-show press conferences · Show reviews.
Complimentary tickets and VIP invitations will be distributed via our international agency network, and through Chamber of Commerce in South and Southern Africa and relevant trade organisations to key buyers and decision makers in the business. Added impact and awareness will be achieved through flyers, posters and leaflets.

Patrons

· The Federal Hospitality Association of South Africa IFEDHASA)
· The South African Chefs Association
· The Baker Guild
· The Fresh Produce Marketing Association.

Exhibitor comments

There isn't any doubt as to the benefits of exhibiting at Food & Hotel Africa 2002. Just look at what previous exhibitors had to say:

"Excellent exhibition with a very high quality of visitor… was most impressed by the large amount of leads obtained. Will definitely exhibit again."
Lucille Pretorius, Marketing Development - Eskom Eletroserve.

"Very satisfied with the orgaisation of the exhibition. Received good quality visitors with a lot of business leads."
Walter Frey, Managing Director, Freys Quality Meats.

"Great show with very good quality visitors. Received plenty of very good leads. Like the idea of FEDHASA running alongside."
Laurei Robinson, Distribution Area Sales Manager - Bavaira Brau.

"The show was very good and all of the expected good quality visitors and leads were received. Will participate again."
Noni Torrent, Representative USA Rice Federation. Southern Africa.

Why South Africa?

1. Value-for-money destination
2. First-world destination but unmistakably African!
3. Most popular destination in Africa
4. Economic powerhouse of Africa
5. Home of the big five!
6. Top eco-tourism destination
7. Land of sunshine (average 8,5 hours a day)
8. Unique Cape Floral Kingdom
9. Host to world-class sports events
10. International convention and incentive destination!